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I ran across the above passage from Alan Weiss, author of Million Dollar Consulting: The Professional’s Guide to Growing a Practice nearly two years ago when I was attempting to articulate my thoughts about how to price e-learning. It struck me as a good framework at the time.

What you are able to charge for your e-learning offerings – or anything else, for that matter – is dependent upon the value your prospective customers place upon them. It is essential to recognize that this value is a dynamic phenomenon.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”313″ img_size=”full” css_animation=”right-to-left”][/vc_column_inner][/vc_row_inner][distance type=”5″][/vc_column][/vc_row][vc_row row_type=”2″ align_center=”aligncenter” blox_bgcolor=”#ffffff”][vc_column css=”.vc_custom_1457170303560{margin-top: -11px !important;}”][distance type=”5″][vc_column_text css_animation=”appear”]

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video lessons” icon_name=”sl-film”][/vc_column_inner][vc_column_inner width=”1/4″][iconbox type=”12″ iconbox_content=”Quizzes, practice
exams & worksheets” icon_name=”sl-list”][/vc_column_inner][vc_column_inner width=”1/4″][iconbox type=”12″ iconbox_content=”Certificate
of Completion” icon_name=”sl-badge”][/vc_column_inner][vc_column_inner width=”1/4″][iconbox type=”12″ iconbox_content=”Access to
instructors” icon_name=”sl-user”][/vc_column_inner][/vc_row_inner][distance type=”2″][/vc_column][/vc_row][vc_row row_type=”2″ blox_bgcolor=”#ffffff”][vc_column][vc_row_inner el_class=”reg” css=”.vc_custom_1457430392368{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;background-color: #f6f4f5 !important;border-left-color: #e3e3e3 !important;border-left-style: solid !important;border-right-color: #e3e3e3 !important;border-right-style: solid !important;border-top-color: #e3e3e3 !important;border-top-style: solid !important;border-bottom-color: #e3e3e3 !important;border-bottom-style: solid !important;}”][vc_column_inner el_class=”alignright resp-center” width=”1/2″ css=”.vc_custom_1468309248377{padding-top: 40px !important;padding-bottom: 4px !important;}”][vc_column_text css=”.vc_custom_1468309232755{margin-top: -5px !important;}”]

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